Effect of Attire on Obtaining Directions
- 1 February 1974
- journal article
- research article
- Published by SAGE Publications in Psychological Reports
- Vol. 34 (1) , 245-246
- https://doi.org/10.2466/pr0.1974.34.1.245
Abstract
120 middle-aged women gave more detailed directions or additional helpful suggestions and were more willing to respond to a college-age female requesting directions when the latter was dressed conventionally rather than as a “hippie.” The data are consistent with the assumption that attire mediates perception of similarity and thus influences helping behavior.Keywords
This publication has 2 references indexed in Scilit:
- Helper-Sufferer Similarity and a Specific Request for Help: Bystander Intervention During a Peace DemonstrationJournal of Applied Social Psychology, 1972
- Petitioner's Attire and Petition Signing by Peace Demonstrators: A Field Experiment1Journal of Applied Social Psychology, 1971