“It's customer loyalty, stupid”: Nurturing and measuring what really matters

• 1 June 1995
• journal article
• research article
• Published by Wiley in National Productivity Review
• Vol. 14  (3) , 39-59
• https://doi.org/10.1002/npr.4040140306

Abstract

Keywords

• CUSTOMER LOYALTY
• NURTURING
• STUPID
• EVENTUALLY
• MATTERS
• DOZEN
• DISAPPOINTING
• EMPHASIS
• EQUATION