Urban revitalization: the use of festive time strategies

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Abstract
The widespread use of festive promotions, in the urban management of the 1990s, represents an extension in the practice of city marketing. This interest in festivity might be accounted for in two ways; as an economic strategy to combat the deleterious impacts of globalization on local economies, and as a social strategy to combat the growing alienation and insecurity felt in public space. However this paper offers an additional, more cultural, reading. Because of its highly competitive character, the practice of city ‘imagineering’ demands continuous innovation. Recent attention has turned to the liminal possibilities of ‘economically underexploited’ temporal periods. Temporal patterns of celebration are being mined for their touristic potential in a process that robs them of their commemorative depth as it simultaneously strives to retain their festive form. This paper examines two such initiatives- the ‘Night-Time Economy’ and the Hogmanay Street Party. While these have been promoted for economic and social gain this discussion, employing Giddens' concept of ontological insecurity and Lebfevre's concept of rhythmanalysis, explores the links between such innovations and their impact on place making.

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