A New Way to Determine Buying Decisions

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Abstract
Better understanding of consumer behavior is one of the principal problems of marketing management. Therefore, the research technique described in this article should be of considerable interest, because it provides valuable insights into consumer conduct. By analyzing how shoppers behave under simulated market conditions, brand-switching and brand-loyalty patterns can be analyzed. Further development of the technique described could be particularly valuable in shaping a firm's marketing strategy.

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