Organizational Self-Perception and Environmental Image Measurement.

1 June 1975

journal article
Published by Academy of Management in The Academy of Management Journal

Vol. 18 (2) , 205-223
https://doi.org/10.2307/255525

Abstract

Relative perceptions of higher educational institutions in western Washington state are reported with respect to organizational self-perception and environmental image. In addition, organizational and managerial implications inherent in the relative perceptions are drawn. The research methodology employed is multidimensional scaling and multidimensional unfolding.

Keywords

HIGHER EDUCATION
SCALING (SOCIAL SCIENCES)
SELF-PERCEPTION
IMAGE
ORGANIZATIONAL BEHAVIOR
MANAGEMENT
MULTIDIMENSIONAL SCALING
SELF-HELP TECHNIQUES
UNIVERSITIES & COLLEGES
CORPORATE IMAGE

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