Marketing Objectives in UK and US Manufacturing Companies
- 1 March 1985
- journal article
- Published by Emerald Publishing in European Journal of Marketing
- Vol. 19 (3) , 48-56
- https://doi.org/10.1108/eum0000000004746
Abstract
Focuses on the nature of marketing objectives and on facets of their time‐relatedness, flexibility and consistency. Compares the nature of the objectives as between domestic and export markets, and US and UK markets. Concludes that there is very little difference between UK and US markets, although the US organizations tend to have longer term objectives, which shows them in a more favourable light.Keywords
This publication has 4 references indexed in Scilit:
- Export Marketing Management in Medium‐Sized British FirmsEuropean Journal of Marketing, 1983
- Pricing Objectives in British Manufacturing IndustryJournal of Industrial Economics, 1981
- On the Concept of Organizational GoalAdministrative Science Quarterly, 1964
- FACTORS ASSOCIATED WITH SUCCESS IN EXPORTINGJournal of Management Studies, 1964