Charismatic Mammalian Megafauna: Public Empathy and Marketing Strategy

• 1 August 2002
• journal article
• Published by Wiley in The Journal of Popular Culture
• Vol. 36  (1) , 160-167
• https://doi.org/10.1111/1540-5931.00037

Abstract

Keywords

• MARKETING STRATEGY
• PUBLIC EMPATHY
• CHARISMATIC MAMMALIAN MEGAFAUNA