The Anatomy of Response Errors: Consumer Saving
Open Access
- 1 November 1965
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 2 (4) , 378-387
- https://doi.org/10.1177/002224376500200405
Abstract
This study of response errors proposes an “average man hypothesis” according to which survey respondents tend to alter their reports of the “truth” to conform more closely to their perception of the average man. Evidence relating to the prevalence of average man effects is presented, and interpretive implications of the hypothesis are spelled out.Keywords
This publication has 1 reference indexed in Scilit:
- Who Saves?The Review of Economics and Statistics, 1959