Universal Marketing Myopia or Banks' Rational Behaviour? An Empirical Study of Bank Marketing in Turkey
- 1 February 1985
- journal article
- Published by Emerald Publishing in International Journal of Bank Marketing
- Vol. 3 (2) , 36-47
- https://doi.org/10.1108/eb010753
Abstract
Universal Marketing Myopia or Banks' Rational Behaviour? An Empirical Study of Bank Marketing in TurkeyKeywords
This publication has 2 references indexed in Scilit:
- The Marketing of Bank Services in TurkeyInternational Journal of Bank Marketing, 1985
- The Adoption of Marketing by the English Clearing BanksEuropean Journal of Marketing, 1982