Ten Myths about New Product Development
- 1 January 1972
- journal article
- research article
- Published by Taylor & Francis in Research Management
- Vol. 15 (1) , 33-42
- https://doi.org/10.1080/00345334.1972.11756104
Abstract
(1972). Ten Myths about New Product Development. Research Management: Vol. 15, No. 1, pp. 33-42.This publication has 1 reference indexed in Scilit:
- Programmed Innovation in New Product DevelopmentResearch Management, 1969