The characteristics of users and non-users of a digital interactive television service - case study: the Living Health channel
Open Access
- 1 June 2002
- journal article
- Published by Portico in Journal of Innovation in Health Informatics
- Vol. 10 (2) , 73-84
- https://doi.org/10.14236/jhi.v10i2.246
Abstract
In the Birmingham area, 35 000 households were provided with access to the Living Health television channel for a pilot period of six months. The transactional logs showed that over the period 13 718 people used the system and that an estimated third of subscribers (34%) chose to view the channel. A questionnaire survey (n = 723) in the third month of service showed that nearly a quarter (23%) of respondents had used the service.a The analysis seeks to reveal what types of people used the service during this period and why.Keywords
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