Gaining a Financial Foothold Through Public Warehousing
- 1 March 1992
- journal article
- Published by Emerald Publishing in Journal of Business Strategy
- Vol. 13 (3) , 53-57
- https://doi.org/10.1108/eb039495
Abstract
Although many companies have become financially weak in the current economy, Blue Diamond Growers, a worldwide producer and marketer of almonds, and Harley‐Davidson, Inc., are thriving. While other companies are cutting back on production and staffing in order to maintain a financial foothold, Blue Diamond and Harley‐Davidson remain strong in their respective industries: Blue Diamond processes and packages one‐third of the world's almond crop each year, and Harley‐Davidson has cornered 60% of the market for heavyweight motorcycles.Keywords
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