New Product Models for Test Market Data

1 January 1983

journal article
Published by SAGE Publications in Journal of Marketing

Vol. 47 (1) , 11
https://doi.org/10.2307/3203423

Abstract

This paper presents a critical review of nine models using test market data to evaluate the performance of a new brand in an inexpensive, frequently purchased p...

Keywords

CRITICAL REVIEW
INEXPENSIVE
PRODUCT MODELS
FREQUENTLY PURCHASED
TEST MARKET DATA
MODELS FOR TEST

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