Contrast effects and judgments of physical attractiveness: When beauty becomes a social problem.

1 January 1980

journal article
Published by American Psychological Association (APA) in Journal of Personality and Social Psychology

Vol. 38 (1) , 131-140
https://doi.org/10.1037//0022-3514.38.1.131

Abstract

Conducted 3 studies to test the hypothesis that judgments of average females' attractiveness or dating desirability will be adversely affected by exposing judges to extremely attractive prior stimuli (i.e., judgments will show a "contrast effect"). Study 1 was a field study in which 81 male dormitory residents watching a popular TV show, whose main characters were 3 strikingly attractive females, were asked to rate a photo of an average female (described as a potential blind date for another dorm resident). These Ss rated the target female as significantly less attractive than did a comparable control group. Two other studies with 146 undergraduates demonstrated analogous effects in a more controlled laboratory setting. In addition, the 3rd study indicated a direct effect of informational social influence on physical attractiveness judgments. Implications are discussed with particular attention to mass media impact. (40 ref) (PsycINFO Database Record (c) 2016 APA, all rights reserved)

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