Student Reaction to Local vs. Published Cases: Is there a Difference?
- 1 August 1984
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 6 (2) , 18-21
- https://doi.org/10.1177/027347538400600205
Abstract
This study examines a proposed method to increase student interest in a case course in marketing management. Cases involving local business firms were introduced to the class as a supplement to cases in the required textbook. Student reaction to the use of local cases is described.Keywords
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