Relocating the site of the audience
- 1 September 1988
- journal article
- research article
- Published by Taylor & Francis in Critical Studies in Mass Communication
- Vol. 5 (3) , 217-233
- https://doi.org/10.1080/15295038809366704
Abstract
This essay analyzes the status of the audience as a theoretical construct. It discusses the contributions and liabilities of recent critical revisions of models of audience drawn from political economy, post‐structuralism, feminist reader‐response criticism, cultural studies, and postmodernism. The essay argues against the usefulness of a unified conception of audience effects. Finally, it develops an epistemological framework for reconstructive theorizations of the concrete structures and practices studied as audience issues. [A critical exchange follows the essay.]Keywords
This publication has 13 references indexed in Scilit:
- The In-Difference of TelevisionScreen, 1987
- Qualitative audience research: Toward an integrative approach to receptionCritical Studies in Mass Communication, 1987
- Television: Polysemy and popularityCritical Studies in Mass Communication, 1986
- Watching as Working: the Valorization of Audience ConsciousnessJournal of Communication, 1986
- History, the Historical Spectator and Gender Address in Music TelevisionJournal of Communication Inquiry, 1986
- Signification, representation, ideology: Althusser and the post‐structuralist debatesCritical Studies in Mass Communication, 1985
- Gender and GenerationPublished by Springer Nature ,1984
- The Political and Epistemological Constituents of Critical Communication ResearchJournal of Communication, 1983
- Questions of CinemaPublished by Springer Nature ,1981
- Media sociologyTheory and Society, 1978