Impact of liking for advertising and brand allegiance on drinking and alcohol‐related aggression: a longitudinal study

1 August 1998

journal article
research article
Published by Wiley in Addiction

Vol. 93 (8) , 1209-1217
https://doi.org/10.1046/j.1360-0443.1998.93812099.x

Abstract

Aims. To test a hypothesized model of the effect of televised alcohol advertising and allegiance to specific brands of beer on subsequent beer consumption and self‐reports of aggressive behaviour lin...

Keywords

ALCOHOL
LONGITUDINAL STUDY
NEW ZEALAND
MODEL
ADVERTISING
BEER
BRAND
ALLEGIANCE
RELATED AGGRESSIVE

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