Foreseeability of Misuse and Abnormal Use of Products by the Consumer

• 1 July 1975
• journal article
• Published by SAGE Publications in Journal of Marketing
• Vol. 39  (3) , 48
• https://doi.org/10.2307/1250901

Abstract

Keywords

• ABNORMAL USE
• FORESEEABILITY OF MISUSE
• CONSUMER
• MISUSE AND ABNORMAL
• USE OF PRODUCTS