Consumer Perceptions Regarding First Class and Coach Airline Seating

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Abstract
The results of a study of consumers' opinions about segmented airline classes and their reasons for selecting a particular class when traveling by plane are discussed in this article. The study methodology is presented and the results discussed. A demographic profile of the air traveler is presented broken down by class of travel— first or coach. Attitudes of respondents to degree of difference between classes is also discussed. Limitations of the study and implications are presented.

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