Global Marketing Channels and the Standardization Controversy
- 17 April 1997
- journal article
- Published by Taylor & Francis in Journal of Global Marketing
- Vol. 11 (1) , 49-64
- https://doi.org/10.1300/j042v11n01_04
Abstract
No abstract availableKeywords
This publication has 18 references indexed in Scilit:
- Standardization versus Customization in International Marketing: An Investigation Using Bridging Conjoint AnalysisJournal of the Academy of Marketing Science, 1995
- Review of a 40‐year debate in international advertisingInternational Marketing Review, 1995
- Standardization of International Marketing Strategy: Some Research HypothesesJournal of Marketing, 1989
- Standardization in international marketing: Is Ted Levitt in fact right?Business Horizons, 1986
- Cultural dimensions in management and planningAsia Pacific Journal of Management, 1984
- Motivation, leadership, and organization: Do American theories apply abroad?Organizational Dynamics, 1980
- Developing International Advertising StrategyJournal of Marketing, 1980
- International Advertising StrategyEuropean Journal of Marketing, 1977
- Multinational Product Planning: Strategic AlternativesJournal of Marketing, 1969
- Scope and Place of Wholesaling in the United StatesJournal of Marketing, 1949