The Effectiveness of Alternative Preference Elicitation Procedures in Predicting Choice
- 1 February 1993
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 30 (1) , 105
- https://doi.org/10.2307/3172517
Abstract
In a large-scale national study, the authors evaluated the effectiveness of several preference elicitation techniques for predicting choices. The criteria for a...Keywords
This publication has 0 references indexed in Scilit: