Sex references in the mass media?

Abstract
This study investigates the mass media's coverage of sexual topics during the years 1950, 1960, and 1970. An examination is made of the quantity of references to sex, the percentage of liberal references, and the coverage of specific sexual activities. It is ascertained that specific references to extramarital sex and noncoital sex decreased from 1950 to 1970. References both to sex relations leading to pregnancy and to sexual deviance have doubled in the number and percentage of total sexual references in this same period. The possible effects of the activities of special interest groups in altering the mass media's coverage of sexual activities is also taken into consideration.

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