Country of Origin Attitudes in Mexico
- 4 April 1997
- journal article
- Published by Taylor & Francis in Journal of International Consumer Marketing
- Vol. 9 (3) , 25-41
- https://doi.org/10.1300/j046v09n03_03
Abstract
This study established three fundamental research goals: to determine the degree to which upper class Mexicans have a positive attitude toward foreign made products using the CETSCALE; to ascertain socio-demographic characteristics associated with malinchismo; and to evaluate if malinchismo influences Mexican consumers' purchasing behavior. Using interviews with 400 Mexican consumers, it was determined that upper-income Mexicans prefer foreign products, but this was mediated by age, education, and household size.Keywords
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