Comment on “Speculations on the Future of Advertising Research”
- 1 September 1992
- journal article
- other
- Published by Taylor & Francis in Journal of Advertising
- Vol. 21 (3) , 83-85
- https://doi.org/10.1080/00913367.1992.10673379
Abstract
David Stewart's “Speculations…” are based on the existence of a crisis in advertising. This comment takes a contrary position, premised on the derived and cyclical nature of advertising demand.Keywords
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