The Importance of Utility Balance in Efficient Choice Designs
- 1 August 1996
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 33 (3)
- https://doi.org/10.2307/3152127
Abstract
Choice designs traditionally have been built under the assumption that all coefficients are zero. The authors show that if there are reasonable nonzero priors f...Keywords
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