Estimating Nonresponse Bias in Mail Surveys
Open Access
- 1 August 1977
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 14 (3) , 396-402
- https://doi.org/10.1177/002224377701400320
Abstract
Valid predictions for the direction of nonresponse bias were obtained from subjective estimates and extrapolations in an analysis of mail survey data from published studies. For estimates of the magnitude of bias, the use of extrapolations led to substantial improvements over a strategy of not using extrapolations.Keywords
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