Message-Evoked Thoughts: Persuasion Research Using Thought Verbalizations
- 1 September 1980
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 7 (2) , 151-175
- https://doi.org/10.1086/208804
Abstract
Verbalizations of the thoughts evoked by an advocacy message are used as data in many persuasion experiments. In this article, the theory and measureKeywords
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