The Role of Models in Marketing
Open Access
- 1 April 1962
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 26 (2) , 9-14
- https://doi.org/10.1177/002224296202600202
Abstract
This article explains the usefulness of models for marketing. The methods of classifying marketing models and the relationships between models, systems, hypotheses and theory in marketing are also shown.Keywords
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