Internal and External Country of Origin Stereotypes in the Global Marketplace:

• 27 June 1994
• journal article
• Published by Taylor & Francis in Journal of Global Marketing
• Vol. 7  (3) , 61-78
• https://doi.org/10.1300/j042v07n03_04

Abstract

Keywords

• EXTERNAL COUNTRY
• ORIGIN STEREOTYPES
• GLOBAL MARKETPLACE
• INTERNAL