Sequential Choice in Group Settings: Taking the Road Less Traveled and Less Enjoyed
Top Cited Papers
- 1 December 2000
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 27 (3) , 279-290
- https://doi.org/10.1086/317585
Abstract
Many individual decisions take place in a group context wherein group members voice their choices sequentially. In this article we examine the impactKeywords
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