Disharmony between R&D and marketing
- 28 February 1981
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 10 (1) , 67-73
- https://doi.org/10.1016/0019-8501(81)90029-8
Abstract
No abstract availableKeywords
This publication has 6 references indexed in Scilit:
- Effective Management of Research-Market TeamsResearch Management, 1979
- Effectiveness of product development methodsIndustrial Marketing Management, 1978
- Effectiveness of Nominal and Interacting Group Decision Processes for Integrating R&D and MarketingManagement Science, 1977
- How R&D and Marketing Can Work TogetherResearch Management, 1976
- What Marketing Expects from R&DResearch Management, 1976
- Field studies with a q-sort/nominal-group process for selecting R & D projectsResearch Policy, 1975