The “Industrial” Revolution and Models of Buyer Behavior

• 1 November 1969
• journal article
• research article
• Published by Wiley in Journal of Purchasing
• Vol. 5  (4) , 77-88
• https://doi.org/10.1111/j.1745-493x.1969.tb00126.x

Abstract

Keywords

• INDUSTRIAL
• REVOLUTION AND MODELS
• MODELS OF BUYER BEHAVIOR