Promoting possible alcoholism referrals
- 1 February 1968
- journal article
- Published by Springer Nature in Community Mental Health Journal
- Vol. 4 (1) , 13-16
- https://doi.org/10.1007/bf01434447
Abstract
Careful intake statistics concerning problem-types and referral sources can be used to estimate secular and seasonal trends. The effect of a publicity campaign promoting intake is superimposed upon these trends and so requires their estimation before it can be evaluated. In this study of a campaign to promote alcoholism referrals, the aggregate effect of the publicity was great enough to be confidently distinguished from a background of seasonal trends. Its effect on referrals from other agencies and professionals seems, however, more limited than one might expect.Keywords
This publication has 1 reference indexed in Scilit:
- The obstinate audience: The influence process from the point of view of social communication.American Psychologist, 1964