Suppliers, Retailers, and Shelf Space
Open Access
- 1 July 1962
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 26 (3) , 34-36
- https://doi.org/10.1177/002224296202600306
Abstract
There are a number of ways of looking at the functions of the retailer … and the author of this article would like to regard him as a seller of space to suppliers. This is a helpful approach in analyzing the relationship between the manufacturers of consumer goods, particularly of the convenience type, and the retailers of these goods.Keywords
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