MARKET SHARE AND CORPORATE STRATEGY IN INTERNATIONAL INDUSTRIES
- 1 February 1984
- journal article
- Published by Emerald Publishing in Journal of Business Strategy
- Vol. 5 (1) , 30-37
- https://doi.org/10.1108/eb039044
Abstract
A study of companies in three different industries shows that growing internationalization of business brings about major changes in the positioning of competitors and the appropriate competitive strategies. Only after going through a financial crisis did the companies studied emerge from national to international status.Keywords
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