Public relations and marketing: Dividing the conceptual domain and operational turf

• 30 November 1991
• journal article
• Published by Elsevier in Public Relations Review
• Vol. 17  (3) , 219-225
• https://doi.org/10.1016/0363-8111(91)90018-g

Abstract

Keywords

• PUBLIC RELATIONS
• RELATIONS AND MARKETING
• CONCEPTUAL DOMAIN
• PARTICIPANTS
• OPERATIONAL TURF
• FOUR NATIONAL
• FUNCTIONS.COLLOQUIUM