STRATEGIES TO OUTPACE THE COMPETITION
- 1 March 1987
- journal article
- Published by Emerald Publishing in Journal of Business Strategy
- Vol. 8 (1) , 28-36
- https://doi.org/10.1108/eb039185
Abstract
Should one compete on the basis of product features or price? Both, say the authors. A successful strategy should be flexible enough to exploit market changes by making timely shifts back and forth.Keywords
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