Using Discrete Choice Models with Experimental Design Data to Forecast Consumer Demand for a Unique Cultural Event
- 1 December 1983
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 10 (3) , 348-361
- https://doi.org/10.1086/208974
Abstract
An approach is developed to forecast participation in unique events with long gestation periods. Experimental observations of choice are derived forKeywords
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