Behavioral Frequency Judgments: An Accessibility-Diagnosticity Framework
- 1 September 1995
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 22 (2) , 212-228
- https://doi.org/10.1086/209446
Abstract
Marketing research surveys often elicit behavioral frequency reports. When estimating the number of times a respondent engages in a behavior, s/he maKeywords
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