THE RELATION BETWEEN MARKET SHARE AND PROFITABILITY

1 February 1986

journal article
review article
Published by Emerald Publishing in Journal of Business Strategy

Vol. 6 (4) , 67-74
https://doi.org/10.1108/eb039133

Abstract

Gaining market share can be a means of obtaining profits. While one cannot develop precise prescriptions for gaining market share in complex and dynamic environments, a stylized model can provide a reference point for evaluating what to do in more complex situations.

Keywords

MODEL
MARKET SHARE
STYLIZED
PROFITABILITY GAINING MARKET
SHARE AND PROFITABILITY
RELATION BETWEEN MARKET
DEVELOP PRECISE

This publication has 3 references indexed in Scilit:

The Dynamics of Prices and Market Shares Over the Product Life Cycle
Management Science, 1985
Consumers with differing reaction speeds, scale advantages and industry structure
European Economic Review, 1984
In Search of the Market Share Effect.
Academy of Management Proceedings, 1981