Psychological characteristics of innovators
- 1 March 1972
- journal article
- Published by Emerald Publishing in European Journal of Marketing
- Vol. 6 (3) , 203-210
- https://doi.org/10.1108/eum0000000005141
Abstract
Reviews empirical studies examining psychological characteristics of innovation. States that the literature was delved into to analyse characteristics which are relevant. Evaluates and discusses the various literature sources and suggests various advantages and disadvantages therein. Concludes that, though difficult, the need for the future is: more studies using the same psychological inventory across many products; more studies on the same product using many psychological inventories.Keywords
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