Cognitive Maps of Retail Locations: An Investigation of Some Basic Issues
- 1 December 1975
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 2 (3) , 197-205
- https://doi.org/10.1086/208632
Abstract
Basic issues in the conceptualization and measurement of cognitive maps are discussed and explored with the aid of an empirical study. Results indicaKeywords
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