What's Happening in the Cruise Industry
- 1 October 1984
- journal article
- research article
- Published by SAGE Publications in Journal of Travel Research
- Vol. 23 (2) , 3-5
- https://doi.org/10.1177/004728758402300201
Abstract
Trends in the cruise industry are discussed, as well as the industry's use of market research to target product offerings and seek out potential markets.Keywords
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