A Better Method for Analyzing the Costs and Benefits of Fundraising at Universities

• 1 September 1999
• journal article
• research article
• Published by Wiley in Nonprofit Management and Leadership
• Vol. 10  (1) , 39-56
• https://doi.org/10.1002/nml.10104

Abstract

Keywords

• DECISION MAKING
• RETURN
• UNIVERSITY
• OFFICERS
• COSTS AND BENEFITS
• BENEFITS OF FUNDRAISING
• METHODOLOGY
• DEVELOPMENT