Corrective Advertising and Affirmative Disclosure Statements: Their Potential for Confusing and Misleading the Consumer

1 January 1982

journal article
Published by SAGE Publications in Journal of Marketing

Vol. 46 (1) , 61
https://doi.org/10.2307/1251160

Abstract

If the meaning contained in a remedial message has not been satisfactorily comprehended, then its intended impact upon consumer beliefs cannot logically be achi...

Keywords

MISLEADING
MESSAGE
ADVERTISING
DISCLOSURE
ACHI
STATEMENTS
REMEDIAL
AFFIRMATIVE
COMPREHENDED
SATISFACTORILY

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