How New Product Strategies Impact on Performance

• 1 January 1984
• journal article
• Published by Wiley in Journal of Product Innovation Management
• Vol. 1  (1) , 5-18
• https://doi.org/10.1111/1540-5885.110005

Abstract

Keywords

• NEW PRODUCT
• COOPER
• STRATEGIES
• PERFORMANCE
• FIRM
• SUCCESS
• PRODUCT INNOVATION