A Comparison of Physical and Verbal Responses to Television Commercials

• 1 January 1965
• journal article
• Published by Oxford University Press (OUP) in Public Opinion Quarterly
• Vol. 29  (2) , 323
• https://doi.org/10.1086/267328

Abstract

Keywords

• TELEVISION COMMERCIALS
• VERBAL RESPONSES
• COMPARISON OF PHYSICAL
• RESPONSES TO TELEVISION