Decomposing sales elasticities on segmented markets
- 1 January 1988
- journal article
- Published by Elsevier in International Journal of Research in Marketing
- Vol. 5 (4) , 303-315
- https://doi.org/10.1016/0167-8116(88)90007-9
Abstract
No abstract availableKeywords
This publication has 10 references indexed in Scilit:
- Bootstrap Tests and Confidence Regions for Functions of a Covariance MatrixThe Annals of Statistics, 1985
- Competition as a Moderator of the Effect of Advertising on SalesJournal of Marketing Research, 1984
- Market Response, Competitive Behavior, and Time Series AnalysisJournal of Marketing Research, 1980
- Techniques in Market Measurement: The JackknifeJournal of Marketing Research, 1979
- Optimal marketing behavior in oligopolyEuropean Economic Review, 1975
- Multifirm Analysis of Competitive Decision VariablesJournal of Marketing Research, 1974
- Market Measurement and Planning with a Simultaneous-Equation ModelJournal of Marketing Research, 1971
- Advertising and Competitive Behavior: A Case StudyApplied Economics, 1970
- Optimal Allocation of Competitive Marketing Efforts: An Empirical StudyThe Journal of Business, 1970
- A Simultaneous Equation Regression Study of Advertising and Sales of CigarettesJournal of Marketing Research, 1969