MET LIFE'S QUEST FOR QUALITY
- 1 February 1988
- journal article
- Published by Emerald Publishing in Journal of Services Marketing
- Vol. 2 (2) , 61-64
- https://doi.org/10.1108/eb024726
Abstract
Metropolitan Life's President and GEO, John J. Creedon, has said, “Quality is more a journey than a destination.” This phrase is descriptive of what has been happening at Met Life in its quality improvement program.Keywords
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