Advertising and Differentiated Sex Roles in Contemporary American Society

• 1 January 1976
• journal article
• Published by Springer Nature in Journal of the Academy of Marketing Science
• Vol. 4  (1) , 418-428
• https://doi.org/10.1177/009207037600400103

Abstract

Keywords

• CONTEMPORARY AMERICAN
• DIFFERENTIATED SEX
• SEX ROLES
• AMERICAN SOCIETY
• ADVERTISING AND DIFFERENTIATED